Considerations for Refining and Enhancing Digital Strategies
The year 2020 will be remembered as the year that insurance agencies and brokerages tackled their digital strategies at a moment’s notice thanks to the COVID-19 pandemic. This year, agencies and brokerages will want to shore up their existing strategies and look to the future … beyond the pandemic.
As vice president of systems support at Bankers Insurance, I saw first-hand how our digital strategy allowed us to deploy our crisis management plan in response to the quickly evolving pandemic. Our digital strategy allowed us to swiftly move to a remote footing while maintaining our client service standards and protecting the safety and health of our employees and clients.
Reimagining ourselves as digital agencies and brokerages changes who and where our clients are because we’re not tied to physical locations, and it broadens the talent pool of potential new hires since we’ve learned that we can successfully operate remotely.
From sheltering in place to lock-downs and social distancing rules, many agents and brokers found themselves having to quickly react and pivot to a distributed workforce. Some agencies and brokerages had disaster recovery/crisis management teams in place and were monitoring the situation and preparing to go remote. Many have remained on remote footing and now see remote or distributed workforces as an operational opportunity and will be using 2021 to refine and enhance digital strategies to support it.
Read the full article on RoughNotes.com.