What does marketing do? It engages potential and current customers, therefore keeping your agency/brokerage in business. Without bait, no fish would ever be caught.
Connections recently released two articles on marketing that aim to boost your agency/brokerage’s engagement efforts. Check out Connections frequently to remain up-to-date on industry changes and tried-and-true competitive advantages.
By Emma Frey, Assistant Editor, Connections
Millennials now comprise the largest generation in the U.S. labor force. These 20- and 30-somethings are not so young anymore, and they’re on the market for insurance. But their buying and engagement patterns are unique to them, due in large part to their plugged-in lifestyles. This generation of laborers grew up with technology at their fingertips, and if you want their business, you’ll need to cater to their buying preferences.
What are these millennial preferences? Here are five areas to brush up on:
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- Social Media. If you haven’t hopped on board the social train, you’re behind. Social media isn’t going anywhere, so use it to your advantage — or risk visibility and credibility. Dress your content in relevant, search-friendly keywords in order to increase exposure.
- Ease. Millennials expect an omnichannel delivery model. They want instant access to information via multiple digital channels, like self-service portals and mobile applications. According to research from Celent, when consumers were asked why they chose a particular provider when looking for financial services, 52 percent indicated that their selection was based on convenience or ease of service.
To see all five tips on selling to millennials, read the full article on Connections.
By Sara Anderson, Associate Editor, Connections
First impressions matter, and your agency/brokerage’s website is no exception. After all, a company website is a tool to generate and retain clients, boost revenue and distinguish services from the competition. Luckily, today’s technology allows businesses of all sizes to create and maintain effective, high-quality sites.
These four tips are designed to help your agency/brokerage maximize its web presence and improve user experience:
- Make sure your website is up-to-date: Your website may be a client’s first impression of your business, so it is important to ensure that your website has a modern look and feel. Aligning your website with your brand creates an opportunity to show what makes your company’s services unique.
- Use quality content to position your agency/brokerage as an industry leader: If your website does not currently include a blog or shareable content, it’s time to start. Creating content not only offers valuable information to customers, it demonstrates your agency/brokerage’s credibility and expertise.
For all four insights on creating a modern agency website, check out the full article on Connections.