Heidi Bailey
Senior Vice President of Innovation at DAS Group of Agencies
As Senior Vice President of Innovation at DAS Group of Agencies, Heidi specializes in transforming emerging technologies like AI into tangible tools that drive creativity and business growth. From generative AI to strategic futures content and advanced R&D, her focus is on helping organizations rethink what’s possible and adopt innovations that shape the future. With over 20 years in advertising and nearly a decade at Omnicom, Heidi has partnered with Fortune 100 companies across industries such as retail, automotive, and energy, delivering strategies that not only anticipate the future but help create it.
Heidi is passionate about bridging human ingenuity and machine capabilities to unlock new opportunities. She hold certifications in Futurist Thinking and Digital Acceleration, alongside a BA in International Business. My work is grounded in the belief that innovation is not just about adopting technology—it’s about challenging conventional thinking and finding new ways to solve problems, build connections, and achieve growth.